Behind the scenes, Big Tobacco is playing a strategic game of its ownone that ensures prices keep rising while profits stay high
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According to evidence presented to MPs by Action on Smoking and Health (ASH), an anti-smoking campaign group, tobacco companies are making some 700m a year of excess profits in the UK by maintaining use of their cheaper brands and recouping profits from more expensive products
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Erika Sward, assistant vice president for national advocacy at the American Lung Association, said cutting nicotine levels in cigarettes would make a difference